Our Approach
Our team has more than a decade of experience organising events and providing guest list management and any other PR support services to ensure their success.
Our Media Relations Services Include:
- Devising A Media Plan
- Developing Press Releases
- Global Media Outreach
- Managing Press Trips
- Media Engagement Training
Offering an unparalleled awareness and insight into media relations, we have built relationships with regional, national and international press. We build positive relationships between brands and audiences by allowing your audience to find you organically. From broadsheets to broadcast, online to on-air, we have an established track record of securing top-tier coverage in both sector-specific and mainstream publications. We do not believe that one-size-fits-all, so we go out of our way to make your brand visible in the right places that are unique to your story and industry.
Our Clients
- BFI
- Cake
- GatherApp
- HLB
- No-one
- Ora Developers
- Basque Government
- Indian Art Week
- ArtBAB, Bahrain
- 12 Hay Hill
- HPM Developments
- Malaysia
- DLF
- Apollo
- Elena Schukina
How Does Media Relations Benefit Your Brand
Skilful media relations get your brand’s name into the public consciousness and inform consumers of your brand’s products, services, mission, values and identity via media channels that they trust.
In summary, the main advantages of media relations over advertising are:
- Gaining press coverage for a media relations campaign is visible evidence your message is interesting enough to be the focus of a newspaper or magazine article/feature – and, therefore, to the public.
- Positive publicity, through the implied third-party endorsement of a journalist, quoted source or key influencer can strengthen significantly the credibility of your brand.
- There is more credibility in positive media coverage than with paid advertising owing to the implied third-party endorsement of the brand by a journalist or key influencer.
- The cost of coverage in the news media is substantially lower than the cost of advertising.
An important aspect of media relations is the maintenance of long term relationships with journalists and media outlets. Maintaining these relationships offers many advantages to a brand. These are relationships that Curzon PR has carefully built and nurtured since its foundation.
Buyer's Guide
This document is designed to provide prospective clients with a short guide to the acquisition of our Media Relations Service – what it is, how it can benefit your brand, how Curzon PR can support you, what the process involves, as well as timelines and deliverables.