Our Approach
The importance of communicating a CEO/ founder’s mentality is a key strategic asset. We ensure that our PR profiling builds credibility. We help leaders to create their stories by asking challenging questions. We provide more than a sounding board; we drill deep. And the deeper we probe, the stronger a foundation we are empowered to lay.
Your story isn’t really what you say it is. It’s what exists in the minds of others. We bring perspective by empathising and identifying with those who you’re seeking to connect with. We identify, build and develop leadership stories – based on passions and priorities. It brings focus and articulation to leaders and works compellingly where there’s no radical disjuncture between the brand promise and the delivery.
When cultivated through conviction, leadership storytelling will take you on a journey far beyond your current experience and expectations. It will impact both your career and your corporation.
Our Clients
- BFI
- Ora Developers
- ArtBAB, Bahrain
- HPM Developments
- DLF
- Apollo
How Does Leadership profiling Benefit Your Brand
Founder-focused leadership and CEO profiling strategies are some of the most intelligent PR and marketing tools under-utilised by communications professionals globally. In today’s world of personality-led, values-driven communication, a CEO’s global reputation is of critical importance to a firm’s success and is a fundamental driver of corporate reputation when it comes to business.
Executive profiling builds prestige, heightens credibility and strengthens loyalty. Studies show that, on the psychological motivation spectrum, we are most likely to buy into the companies with which we connect with the C-Suite’s views, ideas and leadership philosophies. From the desire to innovate to the readiness to act quickly in the face of adversity – the drive to consistently reinvent or the determination to maintain ground-level instincts; our PR strategies ensure that your distinctive positioning is communicated to your target audience.
Building an authentic, engaging and unique personal PR profile through intelligent strategy increases a brand’s: credibility, influence, leadership, international visibility and commercial advantage. According to a recent study presented in the Harvard Business Review, the most superior and long-lasting performing companies are those where the founder plays a significant role as the highly active face of the business.
Further Readings and Videos
Neeraj Kanwar, MD of Apollo Tyres, on Sky news, Davos 2020
Exploring Legal Dimensions to Reputation Management With Emma Woollcott
