Our Approach
Our content marketing team takes a bespoke approach to building your online identity. We undertake a full audit of your existing social media and digital presence, including understanding your target market and current audience demographic. With these insights we develop digital resources to promote your brand through story telling, increasing online visibility and advocating your thought-leadership.
Our Content Marketing Services Include:
- Content Creation
- Social Media
- Paid Ad
- Influencer Marketing
- Podcasts and Videos
Your audience are searching for you online. We help you control your brand’s digital narrative by increasing your visibility and placing you in the right conversations online. From developing your digital assets to crafting your blog posts and managing your social media, we work alongside your team to share your story online. We facilitate organic online engagement and conversation between you and your customer, producing content to influence perceptions and make you stand out on the ever-changing digital landscape
Our Clients
- GatherApp
- Ora Developers
- Basque Government
- ArtBAB, Bahrain
- 12 Hay Hill
- HPM Developments
- DLF
- Apollo
- Mystetskyi Arsenal, Kiev
- Invest in Guinea Conakry
How Does Content Marketing Benefit Your Brand
1. Increases your brand’s visibility:
As prospects and buyers search the web for goods and services, content marketing means your brand constantly comes up on their searches. People are spending more time researching before they buy, and brands can provide the answers they need through content. Informative content like blogs and infographics work wonders for early-stage brand awareness. When prospects are getting ready to make a purchase, they will want more immersive collateral such as white papers, eBooks or product videos. Providing these resources sets brands apart from your competition.
2. Increased brand preference:
Content marketing helps to further establish you/your brand as a thought-leader in your industry, which strengthens your relationships with buyers.
3. Develops lasting relationships with your audience:
Social media allows your audience to follow you once they have found you. They are thus continuously aware of your brand thanks to your content posts and can be updated and informed of any products and services offered by your brand.
4. Improves brand awareness and recognition:
As prospects and buyers search the web for goods and services, your brand frequently appears in response to their searches.
5. Creates loyalty and trust, with both your current customers and prospects:
Content marketing is about nurturing a relationship with your audience and providing it with the information it needs and seeks. The content you create becomes a part of its buying journey. If you succeed, you can capture your audience’s ongoing business and loyalty.
6. Helps you to build authority and credibility:
Having a healthy content profile boosts SEO (Search Engine Optimisation) performance. With every update to its search algorithm, Google and other search engines change the way they look at websites, checking content and social media indicators for SEO ranking. Increasing a website’s ranking can bring it higher visibility, which in turn increases website traffic. This is valuable traffic, as these website visitors are reaching for the product or service you offer, which means they are, more than likely, warm business leads.
7. Positions your brand as an expert in your industry:
Keeping your audience constantly engaged in your brand with a continuous delivery of fresh content will increase the strength of your brand – if you believe in it, chances are your customers will too.
8. Generates traffic to your site to improve lead generation:
The strength of a good content marketing strategy is in providing the information and answers your target audience is looking for. With Curzon PR’s SEO services we can help to create content for the user and content that search engines will favour.
9. Opens a channel of communication through social shares and comments:
If a customer is satisfied with your product or service, they are likely to share their experience with other prospects through social media.
10. Helps your customer move through the purchase decision more quickly:
When customers are looking for a product or service, they are more likely to make a purchase from a brand they are aware of, recognise and trust.
Buyer's Guide
This document is designed to provide prospective clients with a short guide to the acquisition of our Content Marketing Service – what it is, how it can benefit your brand, how Curzon PR can support you, what the process involves, as well as timelines and deliverables.
