London, 9 November, 2016 – London’s new Fine Jewellery brand, ORTAEA, will be launching on 10 November, 2016 at the Fine Jewellery room at Harvey Nichols Knightsbridge.

ORTAEA’s inspiration stems from nature and the wonder of the universe, the brand draws from ancient mythology and history and creates distinct, beautiful, finely crafted jewels. ORTAEA has an extensive array of jewellery, ranging from dainty simple pieces to more glamourous intricate designs, creating a collection for all. The brand’s exquisite jewellery is produced in the finest & most trusted factories in Italy, Hong Kong and Thailand.

The in- depth and high-level craftsmanship has led to many of ORTAEA’s pieces being ‘one-of-a-kind’ and limited edition. ORTAEA offers an exclusive made-to-order service, enabling clients to tailor the design to their individual taste. Specialising in the art of Gemology, ORTAEA seeks to educate each client on buying gems and jewels, and engages them in this exceptionally personalised service which can be found at the ORTAEA concession at Harvey Nichols.

Mita Vohra, Founder and CEO of ORTAEA has been in the industry for over 15 years, previously a Director of Jooal Fine Jewellery, where she was an integral part of building the company into an international brand with outlets in Africa, India and a flagship in the heart of London’s Mayfair.

This week sees the launch of Harvey Nichols Britalia – a global campaign embracing the style and elegance of Italian culture & design. ORTAEA has been selected as the brand both British and Italian owned.

Mita Vohra says; “This is a celebration of the excellence in our Italian craftsmanship for Fine Jewellery. Our Black Gold collections are also intrinsically inspired by the bold style of Italians and were a highlight in the curation of Britalia’s collections. We are very excited to be launching ORTAEA at Harvey Nichols during this time and we look forward to working with clients to deliver exquisite pieces to suit their individual style and tastes.” @ORTAEALONDON