London, 8th April 2025,

Curzon PR, a leading London-based strategic communications consultancy, is proud to announce a new partnership with the AKTC (AKTC), specifically working alongside the Aga Khan Music Programme. This significant collaboration will see Curzon PR take an active role in amplifying the global reach and cultural resonance of the prestigious Aga Khan Music Awards.

The Aga Khan Music Programme is dedicated to celebrating, preserving, and revitalising musical traditions from countries across the world with significant Muslim populations, particularly those at risk of disappearing. The Awards, held every three years, recognise exceptional creativity and innovation in music performance, education, and safeguarding of musical heritage, shining a light on the profound diversity and richness of musical expression in these communities.

Fairouz Nishanova, Director of the Aga Khan Music Programme, expressed her enthusiasm for the new collaboration:
“We are delighted to be partnering with Curzon PR, whose expertise in strategic cultural communications aligns seamlessly with the vision and values of the Aga Khan Music Programme. This partnership offers a unique opportunity to elevate the global conversation around exceptional artistry as a force for cultural resilience, social cohesion, and intercultural dialogue.”

Farzana Baduel, CEO of Curzon PR, commented:
“It is a true honour to support the Aga Khan Music Programme in this meaningful endeavour. Music is a universal language that transcends boundaries and connects people on a deeply human level. We look forward to helping amplify the voices of artists and traditions celebrated by the Aga Khan Music Awards, and to showcasing the enduring cultural value they bring to the world.”

Together, Curzon PR and the Aga Khan Music Programme aim to deepen international engagement with diverse musical heritages, emphasise the urgency of cultural preservation, and celebrate music’s role as a universal bridge across communities and generations.

Notes to Editors: 

About the Aga Khan Music Programme 

The Aga Khan Music Programme is an initiative of the Aga Khan Trust for Culture, part of the Aga Khan Development Network. It focuses on the revitalisation, preservation, and dissemination of musical heritage from regions with significant Ismaili populations, fostering intercultural understanding and promoting the professional development of musicians.

Important links:

| Aga Khan Music Awards Website | LinkedIn | Instagram | Facebook

About Curzon PR

Award-winning strategic communications delivered by experts.  Curzon PR is a London-based firm that delivers global strategy and communications support to our government, development, and corporate partners to build a better world.

| Curzon PR  Website | Instagram | LinkedIn | Bluesky | X