Curzon PR CEO, Farzana Baduel joined MediaCom’s inaugural conference: Illuminate Content on the 21st September 2017 at MediaCom North’s Manchester HQ.

Hosted by Nina Hossain, journalist and presenter at ITN and lead anchor on ITV News London, the event’s leadership agenda was focused on discussing the broadening realms of content through; creativity, measurement models and strategic planning for content creation.

Joined by a panel fuelled by different marketing perspectives, Baduel addressed the colossal change in the last 10 years within the content marketing landscape: “The only content which succeeds is intelligent and tailored content with personality. Content which is executed exactly how and when the consumer wants it. Memorable content is a catalyst for engagement and loyalty. Only strategic content produces real results”

The event was the first in the Illuminate Series by MediaCom North which will serve to tackle key issues in the world of communications. The series addresses the greater purpose to educate and define exactly how great content and targeted strategy nurtures brand growth and drives commercial revenue.