BUILD

An Unorthodox Guide to Making Things Worth Making

By TONY FADELL

Published by Bantam Press on 03 May 2022, £20 hardback

When it comes to business, management, or career advice, everyone seeks the next big thing—the new approach, the innovative outlook, the revolutionary idea. Tony Fadell—who spent the first ten years of his career in Silicon Valley failing miserably before leaving his mark building the iPod and iPhone and starting Nest—has learned that throwing away the old and starting from scratch is not always the optimal route to success. Sometimes old school guidance provides the necessary wisdom, whether you’re looking for your first job, contemplating a career change, mapping out a start-up, or selling a company. What you need at those junctures is a mentor, someone who has been in the trenches and can give it to you straight.  Fadell is that someone. His new book, BUILD: An Unorthodox Guide to Making Things Worth Making is the essential ‘mentor in a box’ that draws on his 30-plus years as an entrepreneur, designer, engineer, and executive.

Revolutionary theories are all well and good, but in the end work is work and people are people, Fadell says. BUILD is driven by personal stories, practical advice, and fascinating insights into some of the most influential products of recent decades and people like Fadell’s own mentors, Steve Jobs and Bill Campbell. 

• Is my idea good or bad?
• Where should I work?
• How can I manage work crises?
• When will I know it’s time to leave?
• Is it a good time to start my own company?
• How do I deal with failure?
• How can I escape becoming stagnant?

BUILD supplies Tony Fadell’s answers to these questions and many more.  

BUILD: An Unorthodox Guide to Making Things Worth Making is an encyclopedia of essential advice for anyone who wants to make a difference but doesn’t know where to begin.

Image © Adam Williamson

Tony Fadell started his 30 year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents.  He now leads the investment and advisory firm Future Shape, where he mentors the next generation of startups that are changing the world.

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