The Golden Rule: Building Relational Capital
“At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” – Maya…
Read MoreEthics in PR
Should organisations voice their stance or stay silent?
In recent years, organisations have increasingly faced pressure to take a stance on social, political, and moral issues. However, navigating this terrain requires careful…
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We Need to Confront the PR Industry’s DEI Problem
These are just a few takeaways from the freshly released CIPR’s PR population report, the most accurate and comprehensive study of the PR profession…
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Rebuilding Trust in an Age of Innovation
At this year’s World Economic Forum (WEF) in Davos, the theme of “Rebuilding Trust” took centre stage. It was a call to revitalise confidence…
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Does the PR Industry Have a Kleptocracy Problem?
Public Relations: The Kleptocracy Issue The issue is nothing particularly new, yet it was only after the kleptocracy report and the full-scale Ukraine invasion…
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The Importance of Ethics in Public Relations
Whilst journalists are considered an integral part of upholding democracy by holding those in power to account, the PR world can be deemed the…
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Public Relations and Ethics – What Have We Learned So Far?
PR professionals can greatly influence what businesses say and do, what certain parts of the press report and ultimately have the ability to shape…
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