The Rise of Podcasts
The media landscape is constantly evolving, and podcasts have emerged as a dominant force in recent years. From niche interests to mainstream topics, podcasts…
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Should we engage with clients’ Wikipedia pages?
“Wikipedia lowkey never recovered from the negative PR campaign English teachers ran. The damage was fatal, I fear.” Wrote X user @itszaeok. It seems…
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The Commercialisation of Valentine’s Day
Valentine’s Day: loved by many and hated by some who ask in suspicion, “Is Valentine’s Day just a marketing ploy?” Well, not exactly. In…
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The Impact of Video Storytelling in PR
In Public Relations, the essence of storytelling remains timeless. American author and professor of literature Joseph Campbell studied stories across cultures and, through the…
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How to use LinkedIn to build your personal brand
If you’re looking to establish yourself as a leader in your industry, LinkedIn is the perfect platform to help you achieve that goal. LinkedIn…
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Should My Brand Get on Threads?
In the ever-evolving landscape of social media, brands constantly seek platforms that offer effective engagement and foster meaningful conversations with their audience. With the…
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The Importance of Diversity and Inclusion in Modern Marketing Practices
However, it is essential to distinguish between genuine efforts to foster diversity and inclusion and the practice of Diversity Washing. True diversity should go…
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Understanding Sustainable Marketing
Over the years, the idea of an ideal business model has undergone various changes. At its core, a company’s success is still dependent on…
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How to get a guest spot on a Podcast
Podcasting is a great way to reach an audience who has actively sought out the subject being discussed. That’s why securing guest slots for…
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The benefits of hashtags in PR
Hashtags have become a big part of public relations social-media outreach, in recent years. Nearly all PR campaigns can benefit from their intelligent use…
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Why good written content is vital for your brand
Every organisation has a story to tell, but how well they are able to communicate it can drastically affect their level of success. Well-written,…
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As competition heats up, how can Clubhouse keep ahead of the social audio field?
Clubhouse, the audio-only social media platform exploded in popularity when it came out in 2020. Almost every other social media tech company out there…
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PR podcasts you should listen to in 2021
One of the job responsibilities as a public relations professional is to horizon scan — to be aware of news and commentary about the…
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#Hashtag Insights: How to use a hashtag effectively
Hashtags have become a central tool in Digital Marketing and the ‘filing system’ of the chaos we call social media. They help us navigate through…
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