From SEO to GEO: Why PR Still Drives Web Visibility
In fact, some argue that SEO is simply mutating into new forms, such as LEO (Large Language Model Engine Optimisation), in response to AI-driven…
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How to Use ChatGPT for Social Media Management
Rather than replacing human expertise, ChatGPT serves as a collaborative assistant, speeding up research, enhancing content creation, and even aiding with data analysis, all…
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How to Use ChatGPT for Media Relations
However, using ChatGPT effectively is not about handing over your job to an LLM (Large Language Model) – the key is how you prompt…
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ChatGPT, Gemini and LlaMA: How AI is Revolutionising Strategic Communications
In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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Is AI More Persuasive than Humans?
In this blog, we will delve into the research findings and explore the risks and ethical implications that they may pose in today’s digital…
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Copyright is Complex in the Age of AI
Copyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected…
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ChatGPT, Gemini and LlaMA: How AI is Revolutionising Strategic Communications
In fact, Prowly’s The State of PR Technology 2023 report found that 67.8% of communications professionals already use AI in their work, and this…
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How to fight AI-powered Misinformation and Disinformation
As PR practitioners, the media is one of our realms, and the battle against misinformation and disinformation is the new front line for our…
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How Generative AI is transforming the PR industry
Generative AI, a type of artificial intelligence that can produce text or other content in response to user prompts, has gained significant popularity following…
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How AI-Generated imagery is Changing Communications
The widespread use of AI-generated imagery in communications is already here, and it looks like a real industry game-changer. These text-to-image services allow communication…
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GPT-3 and the future of public relations
The release of GPT-3, the third generation of OpenAI’s language model, has profoundly impacted various industries, including public relations. Although it’s still in its…
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