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The media landscape in Africa has undergone significant transformation over the past few decades, presenting challenges and opportunities for PR professionals. Understanding the nuances between legacy media and the burgeoning digital landscape is crucial as the continent continues to embrace digitalisation. In this blog, we will explore the evolution of African media, compare the current state of digital and legacy media, and provide insights into the industry’s future.
The communications landscape is evolving rapidly. If you think back just five years, things were quite different. Remember when going viral often meant explaining away a social media blunder, like a campaign hashtag gone hilariously wrong? Or when a CEO’s attempt at an “authentic” live stream resulted in a mid-meeting intrusion by a toddler or a stray dog? Ah, those were the days when accidental moments went on to steal the show.
In today’s fast-paced, digital world, it feels like everyone’s political opinions are shaped by whatever’s trending on social media. Politicians are posting their views on X, voters are airing grievances on TikTok, and every other day, some political video goes viral.
In 2011, Burger King launched a campaign in Japan with the intention of tapping into the local culture’s love for quirky promotions. They introduced a new fragrance—yes, you read that right—called Flame-Grilled, which supposedly made you smell like a freshly cooked Whopper. The idea was to celebrate their signature burger, but instead of drawing in hungry customers, they created a wave of confusion and even laughter. It turns out not many people want to smell like a barbecue.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Today’s media landscape constantly evolves, presenting challenges and opportunities for communications professionals. A significant change in media perception and behaviour is the decreasing levels of trust in various aspects of online media, with…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
Communication professionals face an ever-evolving set of challenges and opportunities in an era where the dynamic corporate landscape is experiencing constant technological advancements and shifting labour supply dynamics. In this blog, we will…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
AI is redefining the landscape of strategic communications, with innovative tools like ChatGPT, Gemini, and LlaMA leading the charge. As communications professionals, understanding the unique strengths of these AI tools is crucial in…
Copyright is a form of intellectual property that grants the creator of an original work or another right holder the sole and legally protected ability to reproduce, distribute, adapt, exhibit, and perform the…
Internal communication is the lifeblood of any organisation. Yet, 60% of companies do not possess a long-term strategy for their internal communications, even though 72% of business leaders believe that effective internal communication…
Effective PR can make or break your brand’s reputation and success, whether you are a budding startup or an established corporation. But with a myriad of PR firms out there, choosing the most…
As sales cycles lengthen and digital discovery takes control, 2024 marks a problematic year for B2B (business-to-business) buyers, with businesses encountering unparalleled challenges. At the end of February, Edelman, the world’s largest public…
For public relations professionals, navigating the ever-evolving online landscape can be a constant challenge. One particularly tricky phenomenon is the Streisand effect, named after singer Barbra Streisand’s unsuccessful attempt to suppress an aerial…
In today’s PR landscape, new technologies, changing consumer behaviours, and an increasingly competitive environment present challenges for agencies seeking growth and success. While the allure of a booming client list and expanding revenue…
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