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Two out of every three people working in communications have experienced extreme stress or burnout in the past year.
Far from being just hype, ChatGPT can genuinely help PR professionals work smarter and faster on social media management. In fact, industry surveys show that PR teams are already embracing AI for tasks like idea generation (77.8% of respondents) and content creation (72.4%).
Public relations moves fast, and professionals are always looking for an edge. In recent years, that edge increasingly comes from AI tools like ChatGPT. As of December 2024, nearly 82% of PR professionals globally reported using generative AI for ideation and brainstorming. About 72% said they relied on AI to create initial drafts, while 70% used it to polish or refine their own writing.
Digital soft power has emerged as a defining force in global influence today. Traditional soft power – a nation’s ability to attract and persuade through culture and international aid– is being revolutionised by social media platforms, content creators, and online ecosystems.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
The ICCO World PR Report 2024–2025 doesn’t just offer insight—it issues a challenge.
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
Trendy workplace policies like “No-Meeting Wednesdays” and “Zoom-Free Fridays” sound great in theory, but often fall flat in fast-paced industries like PR. In this post, Ameya Warty explores why these initiatives don’t work,…
We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains…
The world is shifting towards a multipolar order, where geopolitical forces are no longer just external considerations but fundamental drivers of business, government, and international development.
In an era defined by rapid change, economic turbulence, and technological evolution, uncertainty has become the only constant for business leaders. For those navigating the complex and multifaceted world of public relations, the…
For years, diversity, equity, and inclusion (DEI) have been integral to corporate communications—a given rather than an exception. Comms teams have spent years embedding DEI into every facet of their work: rewriting internal…
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
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