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When the United Kingdom’s Home Office published a factsheet on the Foreign Influence Registration Scheme (FIRS, aimed squarely at the public relations sector, few in the industry raised an eyebrow.
Is SEO dead? This provocative question has echoed through communications circles for years. Every so often, a new technology or trend sparks debate that search engine optimisation (SEO) is on its last legs. In reality, SEO is not dying – but it is constantly evolving.
Two out of every three people working in communications have experienced extreme stress or burnout in the past year.
Far from being just hype, ChatGPT can genuinely help PR professionals work smarter and faster on social media management. In fact, industry surveys show that PR teams are already embracing AI for tasks like idea generation (77.8% of respondents) and content creation (72.4%).
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
Four generations now work side by side in public relations. That’s never happened before. Gen Z, Millennials, Gen X and Baby Boomers all showing up to the same meetings with very different tools,…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
TikTok used to be where you went for dances, dogs, and viral comedy. Now, it’s where you might also catch breaking news about international tariffs or watch a Prime Minister deliver a rebuttal…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face…
The media landscape is undergoing a seismic shift. The 2025 Journalism and Technology Trends and Predictions report from the Reuters Institute, alongside analysis from FT Strategies, reveals a stark reality: journalism is embattled…
Podcasts have seen an explosive rise over the past decade, transforming from a niche medium into a dominant form of content consumption. With over 465 million podcast listeners worldwide and projections indicating growth…
We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains…
The world is shifting towards a multipolar order, where geopolitical forces are no longer just external considerations but fundamental drivers of business, government, and international development.
In an era defined by rapid change, economic turbulence, and technological evolution, uncertainty has become the only constant for business leaders. For those navigating the complex and multifaceted world of public relations, the…
For years, diversity, equity, and inclusion (DEI) have been integral to corporate communications—a given rather than an exception. Comms teams have spent years embedding DEI into every facet of their work: rewriting internal…
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