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Four generations now work side by side in public relations. That’s never happened before. Gen Z, Millennials, Gen X and Baby Boomers all showing up to the same meetings with very different tools, expectations and ideas about what “good work” looks like.
TikTok used to be where you went for dances, dogs, and viral comedy. Now, it’s where you might also catch breaking news about international tariffs or watch a Prime Minister deliver a rebuttal to a global policy.
April marks Disinformation Awareness Month, a global initiative led by the Institute for Public Relations (IPR) to spotlight the mounting risks of false and misleading information in our hyper-connected world. As communicators face the twin pressures of media disruption and information warfare, IPR’s latest study—“Navigating a Changing Media Landscape”—arrives as essential reading for global PR professionals.
The ICCO World PR Report 2024–2025 doesn’t just offer insight—it issues a challenge.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
The media landscape is undergoing a seismic shift. The 2025 Journalism and Technology Trends and Predictions report from the Reuters Institute, alongside analysis from FT Strategies, reveals a stark reality: journalism is embattled…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
Podcasts have seen an explosive rise over the past decade, transforming from a niche medium into a dominant form of content consumption. With over 465 million podcast listeners worldwide and projections indicating growth…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
We’ve seen the mass exodus from X to Bluesky but how else could the decentralised web change life for PRs? A strategy expert explains…
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
Polarisation and DEI: How brands like Apple are doubling down on inclusion while others retreat, and what this means for reputation management in a divided world. Social Media’s New Power: X and AI-fuelled…
Following a year marked by over 70 elections, which introduced a wave of fresh political faces, the World Economic Forum’s annual meeting provides a vital platform for business leaders to connect with new…
We live in a hyper-polarised world where it can feel like nobody agrees on anything. We see angry debates on TikTok, X and cable news every day, where “the other side” is always…
Great public speaking is a skill many aspire to master, yet few truly achieve. For PR professionals tasked with preparing leaders for high-pressure engagements, understanding the intricacies of impactful communication is paramount.
The relationship between PR professionals and journalists is critical yet delicate. Journalists depend on PRs for compelling stories and leads, while PR professionals rely on journalists to amplify their clients’ messages. However, in…
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