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We live in a hyper-polarised world where it can feel like nobody agrees on anything. We see angry debates on TikTok, X and cable news every day, where “the other side” is always the villain. The recent US election, the media campaigns surrounding it, and the X exodus that followed all further fuelled the partisan divide.
Great public speaking is a skill many aspire to master, yet few truly achieve. For PR professionals tasked with preparing leaders for high-pressure engagements, understanding the intricacies of impactful communication is paramount.
The relationship between PR professionals and journalists is critical yet delicate. Journalists depend on PRs for compelling stories and leads, while PR professionals rely on journalists to amplify their clients’ messages. However, in the digital age, where the sheer volume of communication is overwhelming, this relationship often frays under the weight of poorly targeted and excessively frequent pitches. Building mutual respect and refining our approach is essential for fostering long-term, productive partnerships.
For an industry of reputation specialists, it is ironic that the PR industry has a somewhat tainted reputation. PR practitioners have been accused of ‘spinning’ stories to suit their clients’ interests, often at…
The 2024 Reuters Digital News Report offers crucial insights into the rapidly changing media landscape. For public relations and communications professionals, this report provides valuable information about how audiences are consuming news, their…
Continuous professional development is a cornerstone to be successful in the fast-changing Public Relations industry. While practical understanding is important, the importance of books and reading cannot be overstated. Books help you lay…
Advertising is essentially a tool to grab attention. As one definition puts it, it’s a “device that makes its observer accept a mutually advantageous exchange.” Whether you’re on a quick coffee run or…
Has your business reached a stage where you’re looking to hire a PR agency or build an in-house PR and communications team, but you’re unsure about how to start? Cost is always one…
The media landscape in Africa has undergone significant transformation over the past few decades, presenting challenges and opportunities for PR professionals. Understanding the nuances between legacy media and the burgeoning digital landscape is…
In today’s fast-paced, hyper-connected world, effective communication is the backbone of any successful organisation. Whether you operate in the private sector, a non-profit, or a government body, a solid communications strategy is essential…
Back in 1970, the Oregon Highway Division faced a rather unusual problem: a dead, 8-ton sperm whale had washed ashore near the town of Florence. As the whale began to decompose, it became…
Today’s media landscape constantly evolves, presenting challenges and opportunities for communications professionals. A significant change in media perception and behaviour is the decreasing levels of trust in various aspects of online media, with…
Communication professionals face an ever-evolving set of challenges and opportunities in an era where the dynamic corporate landscape is experiencing constant technological advancements and shifting labour supply dynamics. In this blog, we will…
AI is redefining the landscape of strategic communications, with innovative tools like ChatGPT, Gemini, and LlaMA leading the charge. As communications professionals, understanding the unique strengths of these AI tools is crucial in…
If you search the term ‘thought leader’ on LinkedIn, there are myriad results of over 1,450,000 thought leaders. But what exactly constitutes a thought leader, and who fits this esteemed title? To answer…
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